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Entropy Introduces forPAWS for Mars Petcare: AI Image Recognition for Pets

Entropy Introduces forPAWS for Mars Petcare: AI Image Recognition for Pets

Entropy is extremely excited to unveil the initial launch of forPAWS - the new image recognition and lost dog platform set to go global across Android and iOS.

Developed in partnership with Mars Petcare, the forPAWS platform has been developed by the Entropy Machine Learning and Advanced AI Team to recognise and match dog photos at a success rate of over 90% accuracy - meaning lost dogs can be quickly identified and returned to their humans faster than ever!

With one of the most unique and accurate dog facial recognition systems on the market, the Entropy-designed neural network matches dog photos with unparalleled accuracy, using up to 17 face markers per photo, quickly identifying over 130 breeds (with more coming every day), and employing adaptive colour recognition, meaning even lowlight and off-centre photos can be processed effectively.

In addition to the custom neural network back-end, advanced matching system and APIs, the Entropy Team pioneered all design and branding elements of the new product as well as full front-end development of the Android and iOS Apps using one of our favourite new tools, Flutter.

With the initial rollout in India this past week on the Google Play Store, the platform is now being extended to more markets over the coming months with the iOS counterpart set to launch on the Apple App Store in the next few days!

This marks a new and exciting period in Entropy's development as we expand our AI and Machine Learning capabilities for a number of clients - making both our front-end and back-end work more intelligent, targeted, and robust - establishing tools and products that push the boundaries of design, code, and computer learning.

Stick with us for more updated as forPAWS expands to your territory!